CHALLENGE:

Former South Beach promoter Alan Roth has joined forces with Lauren Abrams, previous owner of Islamorada’s Casa Morada, and Ian Schrager alum Robert Todak, to create the spanking new-but-retro Runway Resorts, which is opening its first boutique property in downtown Hollywood, Florida. The hotel aims to capture the 1960s vibe of the existing low rise neighborhoods, and update it with a modern sensibility and a contemporary standard of service. Jacober Creative was brought on board to develop a logo and brand architecture that could carry the new company into the future as more properties are added to their portfolio.

SOLUTION:

The logo we created reflects a fun 1960s sensibility that can bring back memories of Vegas, Sinatra, martinis and Playboy bunnies. It is distinctive, catchy and perfectly attuned to the owners’ concept of retro-meets-modern, working in different contexts and with different palettes.  We created a beautiful hand drawn font that not only captured the unique feel of the hotel but also the sensibility of the intended ’60s era. The Runway Resort logo was then carried through in signage, apparel, stationary and on-property branding.

Project scope includes:

  • Logo and identity package
  • Sample branded accessories
  • Website design and development
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