A redesign and layout of a 40-page Annual Report was the challenge we were presented with for the Point Foundation, the National LGBTQ Scholarship Fund. We didn’t want to put the spotlight on a letter from the CEO, or facts and figures that just focused on finances and personnel. We wanted the look for the report we produced for Point to visually elevate the organization with a different take on corporate communications.
We took the current branding and offered up a new, fresh and a unique look while also staying on- brand for the organization.
New design solutions included:
Concept & layout ideas
Bringing in a new, brighter color palette
Adding a fun, eye-catching, die-cut component to the cover