MIFF official

CHALLENGE

Designing and laying out the Miami International Film Festival catalogs and brochures for several years, we were asked to create a new concept for the accompanying promotional apparel.

SOLUTION

Our designers felt a hand-drawn, youthful Urban Outfitters — look would be appealing. We wanted to create something that could be worn over and over even after the event ended. Our approach was more fashion related, and what better way to represent Miami than a melting and dripping ice cream cone, showcasing the slogan “Everything Under the Sun”?

MIFF Logo detail

MIFF Logo process

MIFF Logo process

MIFF Logo tshirt

MIFF Logo social media

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