This Miami-based Real Estate Agent needed a logo with accompanying stationary, business cards and other items, that would so modern and hip, beachy but also professional. Her name Jennifer “Brilliant” — was the obvious component to base her new look on.
We created a look that was a contemporary, geometric take on the classic sun symbol, suggestive of light and speed and “brilliance,” with an aqua color scheme that resonated with the company’s beachside location. We stayed cleared of cliche sun representations that involved rays or traditional circular iterations. It worked perfectly carried through on signage, stationary and wherever she needed distinctive branding.