CMG Capital is one of South Florida’s leading boutique mortgage lenders, providing highly personalized service to a wide range of domestic and foreign buyers. They needed a new logo that would appeal to their broad customer base and that communicated what their brand is – dependable, professional, experienced, knowledgeable and trustworthy – while capturing the essence of Miami living. In addition, they needed a fresh website.
We updated their existing logo to create a clean and more contemporary feel using a custmoized elongated sans serif typeface. This worked on a variety of collateral material, from business cards to letterhead. The website we created works to showcase the financial products they offer, while at the same time capturing their customer-centered service-oriented approach and the sun drenched, beach-based community they work in.