2r Creative is a South Florida-based event planning company. They needed a new logo that would be more fashionable than the one they had, better representing the services they provide and the clients they work with, in addition to branding on collateral material.
We created a logo with a deconstructed customized sans serif font that had the fashionable feel of a Nike or a Chanel. A kind of glyph that seems both timeless and of-the-moment, it worked with both the company name and as a stand alone graphic. We provided sample uses on stationary, business cards and other branding. A new website for the company is currently under development.
Project scope included:
• Logo and identity package
• Sample branded accessories
• Website design and development